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Wonderbra

Launched in 1986, ‘The One and Only’ Wonderbra quickly became the No. 1 push-up bra wherever it was sold. Following silicone implant scares in the early 1990’s, it was the marketing story of 1994 and heralded "the sexy department store brand", introducing fashionable, premium, technologically advanced, shape-enhancing collections, expanding into silhouettes beyond push-up bras.

In 2000, Wonderbra launched the Three Degrees of Wonder™ campaign to promote the line's varying degrees of shape enhancement: 1st Degree for lightly lined bras, 2nd Degree for padded or add-a-size bras, and 3rd Degree for push-up bras. Also in 2000, Wonderbra introduced its first foam cup push-up style, again making history for the brand.

Need we say more? Hello Boys!

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